Archive for April, 2008

Talkin’ ‘Bout My Generation

Monday, April 28th, 2008

In this episode “Talkin’ ‘Bout My Generation” brought to you by Cisco, BlogHer co-founder Lisa Stone moderates a discussion with three experts about reaching women online: Maria T. Bailey, author, speaker and Founder/CEO of BSM Media; Ellen Siminoff, Chairman of Efficient Frontier; and Robin Wolaner, long-time media executive, Founder of Parenting Magazine and now Founder and CEO of TeeBeeDee.

 
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Social Media Creation Case Study: Wiggly Wigglers

Monday, April 28th, 2008

This is the fourth of four Successful Social Media Creation case study conversations. Wiggly Wigglers is a UK-based gardening and farming e-commerce site. In this episode Maria Niles interview Heather Gorringe, Wiggly Wigglers’ founder and resident social media convert. Hear how Heather ripped up her advertising budget and now relies on social media using a blog and a podcast series to successfully promote her company and its products.

 
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Social Media Creation Case Study: Kodak

Monday, April 28th, 2008

This is the third of four Successful Social Media Creation case study conversations. In this episode, Google blog leader Karen Wickre interviews Kodak’s chief blogger, Jenny Cisney about Kodak’s award-winning efforts on creating a substantial and substantive corporate presence in the blog world with A Thousand Words.

 
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Social Media Creation Case Study: Hearst Mobile

Monday, April 28th, 2008

This is the second of four Successful Social Media Creation case study conversations. In this episode, Fast Company’s Lynne D. Johnson interviews Hearst Digital Media’s director of Mobile, Sophia Stuart, about their initiative to take content and community mobile.

 
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Social Media Creation Case Study: DC Goodwill

Monday, April 28th, 2008

This is the first of four Successful Social Media Creation case study conversations. In this episode, Toby Bloomberg interviews Em Hall, the woman behind DC Goodwill’s Goodwill Fashion Blog about how the blog and other innovative online programs are helping DC Goodwill broaden their customer base and create unlikely buzz.

 
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State of the Social Media World

Monday, April 28th, 2008

Welcome to the BlogHer Business 2008 podcast series. All episodes in this series were recorded live at the conference held on April 3rd and 4th in New York city. In this day one opening session episode, we’ll hear from BlogHer founders, Elisa Camahort Page, Jory Des Jardins and Lisa Stone as they share The State of the Social Media World.

 
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