In this episode, “Improve this Pitch” a panel of experts offers constructive improvements to creatives, calls to action and blogger targeting. Advertising exec and momblogpreneur Liz Gumbinner moderates a panel including Susan Getgood, Mir Kamin and Maria Niles. All of these fine panelists have been on both sides of the marketing/blogger equation, so grab some tips and improve your pitch.
This is the second of five Successful Social Media Outreach case study conversations brought to you by 360 Public Relations. In this episode, Elana Centor leads us through the story of the Graco Get-Together program with representatives from the company - Graco’s Lindsay Lebresco, the agency - Converseon’s Christin Eubanks, and one of the bloggers who was on their outreach list, Beth Blecherman.
This is the fifth of five Successful Social Media Outreach case study conversations brought to you by 360 Public Relations. In this episode, Nelly Yusupova interviews three prominent Microsoft bloggers Ani Babaian, Sara Ford and Ariel Stallings about how their Microsoft blogging builds a bridge between the world of corporate social media engagement and their own personal technology passions.
This is the fourth of five Successful Social Media Outreach case study conversations brought to you by 360 Public Relations. In this episode, we’ll learn about the Detox Seattle program introduced by Method, a line of environmentally-friendly home care products. Mary Clare Hunt interviews Method representative Anna Boyarsky, agency representative Amy Cotteleer from A Squared Group and one of the participating bloggers, Kathryn Thompson, about what make this program so successful.
This is the third of five Successful Social Media Outreach case study conversations brought to you by 360 Public Relations. In this episode, Social Media consultant Susan Getgood presents a blogger outreach case study around HP’s Photo Books with HP’s Victoria Naffier and one of the bloggers who was on their outreach list, Liz Gumbinner.
This is the first of five Successful Social Media Outreach case study conversations brought to you by 360 Public Relations. In this episode, Jill Whalen interview’s GM’s Natalie Johnson and Manic Mommie’s podcaster Erin Kane about GM’s sponsorship of the first Manic Mommies Escape Weekend.
