In this episode, “Improve this Pitch” a panel of experts offers constructive improvements to creatives, calls to action and blogger targeting. Advertising exec and momblogpreneur Liz Gumbinner moderates a panel including Susan Getgood, Mir Kamin and Maria Niles. All of these fine panelists have been on both sides of the marketing/blogger equation, so grab some tips and improve your pitch.
This is the second of five Successful Social Media Outreach case study conversations brought to you by 360 Public Relations. In this episode, Elana Centor leads us through the story of the Graco Get-Together program with representatives from the company - Graco’s Lindsay Lebresco, the agency - Converseon’s Christin Eubanks, and one of the bloggers who was on their outreach list, Beth Blecherman.
This is the fifth of five Successful Social Media Outreach case study conversations brought to you by 360 Public Relations. In this episode, Nelly Yusupova interviews three prominent Microsoft bloggers Ani Babaian, Sara Ford and Ariel Stallings about how their Microsoft blogging builds a bridge between the world of corporate social media engagement and their own personal technology passions.
This is the fourth of five Successful Social Media Outreach case study conversations brought to you by 360 Public Relations. In this episode, we’ll learn about the Detox Seattle program introduced by Method, a line of environmentally-friendly home care products. Mary Clare Hunt interviews Method representative Anna Boyarsky, agency representative Amy Cotteleer from A Squared Group and one of the participating bloggers, Kathryn Thompson, about what make this program so successful.
This is the third of five Successful Social Media Outreach case study conversations brought to you by 360 Public Relations. In this episode, Social Media consultant Susan Getgood presents a blogger outreach case study around HP’s Photo Books with HP’s Victoria Naffier and one of the bloggers who was on their outreach list, Liz Gumbinner.
This is the first of five Successful Social Media Outreach case study conversations brought to you by 360 Public Relations. In this episode, Jill Whalen interview’s GM’s Natalie Johnson and Manic Mommie’s podcaster Erin Kane about GM’s sponsorship of the first Manic Mommies Escape Weekend.
In this episode “Talkin’ ‘Bout My Generation” brought to you by Cisco, BlogHer co-founder Lisa Stone moderates a discussion with three experts about reaching women online: Maria T. Bailey, author, speaker and Founder/CEO of BSM Media; Ellen Siminoff, Chairman of Efficient Frontier; and Robin Wolaner, long-time media executive, Founder of Parenting Magazine and now Founder and CEO of TeeBeeDee.
This is the fourth of four Successful Social Media Creation case study conversations. Wiggly Wigglers is a UK-based gardening and farming e-commerce site. In this episode Maria Niles interview Heather Gorringe, Wiggly Wigglers’ founder and resident social media convert. Hear how Heather ripped up her advertising budget and now relies on social media using a blog and a podcast series to successfully promote her company and its products.
This is the third of four Successful Social Media Creation case study conversations. In this episode, Google blog leader Karen Wickre interviews Kodak’s chief blogger, Jenny Cisney about Kodak’s award-winning efforts on creating a substantial and substantive corporate presence in the blog world with A Thousand Words.
This is the second of four Successful Social Media Creation case study conversations. In this episode, Fast Company’s Lynne D. Johnson interviews Hearst Digital Media’s director of Mobile, Sophia Stuart, about their initiative to take content and community mobile.
This is the first of four Successful Social Media Creation case study conversations. In this episode, Toby Bloomberg interviews Em Hall, the woman behind DC Goodwill’s Goodwill Fashion Blog about how the blog and other innovative online programs are helping DC Goodwill broaden their customer base and create unlikely buzz.
Welcome to the BlogHer Business 2008 podcast series. All episodes in this series were recorded live at the conference held on April 3rd and 4th in New York city. In this day one opening session episode, we’ll hear from BlogHer founders, Elisa Camahort Page, Jory Des Jardins and Lisa Stone as they share The State of the Social Media World.
