BlogHer Business '08 Podcasts

Improve this Pitch

admin — Thu, 08 May 2008 17:39:20 +0000

In this episode, “Improve this Pitch” a panel of experts offers constructive improvements to creatives, calls to action and blogger targeting. Advertising exec and momblogpreneur Liz Gumbinner moderates a panel including Susan Getgood, Mir Kamin and Maria Niles. All of these fine panelists have been on both sides of the marketing/blogger equation, so grab some tips and improve your pitch.

Social Media Outreach Case Study: Graco

admin — Wed, 07 May 2008 02:39:06 +0000

This is the second of five Successful Social Media Outreach case study conversations brought to you by 360 Public Relations. In this episode, Elana Centor leads us through the story of the Graco Get-Together program with representatives from the company - Graco’s Lindsay Lebresco, the agency - Converseon’s Christin Eubanks, and one of the bloggers who was on their outreach list, Beth Blecherman.

Social Media Outreach Case Study: Microsoft

admin — Mon, 05 May 2008 21:36:25 +0000

This is the fifth of five Successful Social Media Outreach case study conversations brought to you by 360 Public Relations. In this episode, Nelly Yusupova interviews three prominent Microsoft bloggers Ani Babaian, Sara Ford and Ariel Stallings about how their Microsoft blogging builds a bridge between the world of corporate social media engagement and their own personal technology passions.

Social Media Outreach Case Study: Method

admin — Mon, 05 May 2008 21:10:38 +0000

This is the fourth of five Successful Social Media Outreach case study conversations brought to you by 360 Public Relations. In this episode, we’ll learn about the Detox Seattle program introduced by Method, a line of environmentally-friendly home care products. Mary Clare Hunt interviews Method representative Anna Boyarsky, agency representative Amy Cotteleer from A Squared Group and one of the participating bloggers, Kathryn Thompson, about what make this program so successful.

Social Media Outreach Case Study: Hewlett Packard

admin — Mon, 05 May 2008 19:40:18 +0000

This is the third of five Successful Social Media Outreach case study conversations brought to you by 360 Public Relations. In this episode, Social Media consultant Susan Getgood presents a blogger outreach case study around HP’s Photo Books with HP’s Victoria Naffier and one of the bloggers who was on their outreach list, Liz Gumbinner.

Social Media Outreach Case Study: General Motors

admin — Mon, 05 May 2008 17:55:12 +0000

This is the first of five Successful Social Media Outreach case study conversations brought to you by 360 Public Relations. In this episode, Jill Whalen interview’s GM’s Natalie Johnson and Manic Mommie’s podcaster Erin Kane about GM’s sponsorship of the first Manic Mommies Escape Weekend.

Talkin’ ‘Bout My Generation

admin — Mon, 28 Apr 2008 20:19:25 +0000

In this episode “Talkin’ ‘Bout My Generation” brought to you by Cisco, BlogHer co-founder Lisa Stone moderates a discussion with three experts about reaching women online: Maria T. Bailey, author, speaker and Founder/CEO of BSM Media; Ellen Siminoff, Chairman of Efficient Frontier; and Robin Wolaner, long-time media executive, Founder of Parenting Magazine and now Founder and CEO of TeeBeeDee.

Social Media Creation Case Study: Wiggly Wigglers

admin — Mon, 28 Apr 2008 19:12:10 +0000

This is the fourth of four Successful Social Media Creation case study conversations. Wiggly Wigglers is a UK-based gardening and farming e-commerce site. In this episode Maria Niles interview Heather Gorringe, Wiggly Wigglers’ founder and resident social media convert. Hear how Heather ripped up her advertising budget and now relies on social media using a blog and a podcast series to successfully promote her company and its products.

Social Media Creation Case Study: Kodak

admin — Mon, 28 Apr 2008 16:59:25 +0000

This is the third of four Successful Social Media Creation case study conversations. In this episode, Google blog leader Karen Wickre interviews Kodak’s chief blogger, Jenny Cisney about Kodak’s award-winning efforts on creating a substantial and substantive corporate presence in the blog world with A Thousand Words.

Social Media Creation Case Study: Hearst Mobile

admin — Mon, 28 Apr 2008 16:56:01 +0000

This is the second of four Successful Social Media Creation case study conversations. In this episode, Fast Company’s Lynne D. Johnson interviews Hearst Digital Media’s director of Mobile, Sophia Stuart, about their initiative to take content and community mobile.